“As barriers to entry continue to fall driven by cloud technologies, competition among startups will increase and the startups that reach their target customer bases with the best messaging, building the most effective brands, will win.” Redpoint Venture Capitalist, Tom Tunguz
It’s every startup’s dream to build a brand and capture their space within the market. Most startups tend to ignore spending the necessary time and investment on brand-building, thinking is not as important, but later realise how crucial it is not only to have great branding that stands out but also make sure it’s cohesive through all channels. Developing a consistent brand starts with creating clear Brand Guidelines. Brand Guidelines are the silent ambassador of your brand. They portray your brand’s story, personality and values. They serve as a guide for team members and partners or as a reference for the designers and marketers in charge of communicating the brand.